Hi there, I’m Chioma Asomugha
Thanks for stopping by my store
I started Aesthetics by Chioma when I was 19 going on 20 years old, selling my products on my campus during my first degree after I decided to share with other naturals my secret to long and healthy natural hair.
My secret was and still is Shea Butter & African Black Soap. I had never been fond of using store bought hair products on my own hair, I've always been put off by the extremely long list of ingredients of chemicals that I have no idea what purpose they serve - let alone pronounce them. My hair meant and still means a lot to me, I have always cared for it deeply and so I refrain from using potentially harmful chemicals. So I have always stuck to using 100% natural oils, butters and shampoos.
As a black woman, my hair has come a long way, especially living in the society we do where straight hair is equalled to "good hair". So when I finally decided to stop relaxing my hair during my late teens - that was a huge step for me, a step towards finally embracing my own blackness and defying beauty standards of society. On top of my dislike for chemicals on my hair, I also very stubbornly refused to accept that natural hair products are expensive despite the ridiculous prices I saw on shelves all around me.
So, I decided to fuse my passion for pro-blackness, natural hair, natural ingredients and my anti-"natural hair is expensive" movement, and Aesthetics by Chioma was born! My natural hair business on campus started doing really well and to my surprise I got a lot of feedback about how my Shea Butter & Black Soap was doing wonders on my customers skin. Thus, Aesthetics by Chioma unintentionally yet successfully became a natural hair AND skin care brand.
I'm just a young black woman, trying to make other black and brown women celebrate their curly hair and dark skin.
Thank you for choosing me to join you in doing that